The Isagenix Prime Time program is currently closed, for more information, please refer to the communication below that was emailed on January 2, 2018 to all Prime Time members.
Understanding the needs and wants of our Customers is our top priority, so when we launched Prime Time in July 2016, we did so with the desire to learn more about our Customers over 50 while providing a community and platform to spread the word about health, our products, and the business opportunity.With the help of our Prime Time team, Isagenix began featuring more of those over 50 in our marketing content and sales programs – telling the stories of those who have used the Isagenix business opportunity to retire from traditional work and maintain an income.
While Prime Time has helped Isagenix focus more clearly on this critical demographic, registration in the group has not grown as we anticipated.Our research into Prime Time membership concluded that today’s Customers over 50 appreciate information specific to their age-related needs, but when it comes to engagement, they want to associate with people who focus on health and wellness, regardless of their age.
This focus on state of mind rather than age has been noted by researchers who have studied baby boomers for other industries.For example, real estate developers are moving away from adult-only retirement communities. “(T)he notion of going to a retirement spot is just not as desirable as it perhaps used to be,” said Ryan Frederick, founder and CEO of the residential development firm Smart Living 360.
Similarly, our members are full of energy and are looking for ways to engage with people of all ages while sharing their knowledge and experience. They find many ways to do that in the Isagenix community – through events, social media, IsaBody™, and so much more – and simply don’t need a separate age-based group like Prime Time to meet these needs.
We will be ending the Prime Time program after New Year Kick Off 2018.Though this program is ending, Isagenix will continue to provide our Customers over 50 with information specific to their health needs while relying on other Isagenix programs to provide business support and engagement.
Our final Prime Time event will be at NYKO later this month. We will celebrate the many contributions of our Prime Time team who have been tireless in their support of the community. From sock donations to supporting homeless charities, our Prime Time members have always been willing to show up and give back.Please join us at the Prime Time contribution event and at our booth during NYKO to thank our team.
We know that as a Prime Time member, you already have the resources and skills to build community and remain connected. However, we want to share some additional resources and communities within Isagenix that may be of interest to you:
Enroll in the IsaBody Challenge®!
IsaBody is a community for everyone! Prime Time helped us attract many more IsaBody participants, including our 2017 Runner-Up, Jim King!Participants enjoy the accountability and support of the community. To enroll in IsaBody and get access to the IsaBody Facebook group, visit IsaBodyChallenge.com.
Visit Isagenix Health
Isagenix Health is a great resource where you can learn about the science behind our products and understand how to use them. Joining the Isagenix Health Facebook group is another great way to learn about the products and connect with fellow product users.
Participate in IsaInsights
IsaInsights is an online community where you can share your feedback and opinions regarding a range of topics. By participating in IsaInsights, you are helping Isagenix develop the brand to achieve the best possible products and services for you. Click here to join!
Listen to the Regional Sales Team Calls
Gain valuable training information on the weekly Regional Sales calls! Whether you’re new to Isagenix or have been with us for years, you will want to take advantage of the tips from top leaders and our Executive Leadership Team about how to build and grow your business. Check out upcoming call topics and be sure to join the Isagenix Business Facebook group to network and bounce business ideas off other business builders.
Thank you so much for the time and service you gave to this amazing community. We are looking forward to an epic NYKO this year, and can’t wait to see you at the Prime Time booth in the World of Isagenix.
All the best,
Senior Vice President of Sales & Marketing Operations