Isagenix Press Release
New IsaKids Essentials Launched
Las Vegas – Aug. 5, 2007 – Isagenix, the world leader in nutritional cleansing, is now focusing attention on a younger generation. The company launched its new IsaKids Essentials today at its 2007 "Changing Lives" Celebration.
"IsaKids Essentials offers several benefits," said Isagenix Chief Science Officer Bill Wheeler, Ph.D. "It offers a more complete alternative to the national brands, with a flavor kids love, and an ingredient that may help reduce cavities. The multi-vitamin has an all-natural base of fruits and vegetables and no artificial flavors or colors."
The children’s nutritional supplement will also be included in Isagenix’s new IsaKids Nutrition System. The system—designed to help children maintain a healthy weight as well as provide nutrition for strong bones, brain function, eyes and teeth—also includes IsaLean Shake (choice of chocolate or vanilla flavors), IsaFruits and IsaLean bar (peanut crunch flavor).
"Isagenix recognizes that good nutrition should start early," said Isagenix President and CEO Jim Coover. "We want to do our part to ensure a healthy tomorrow."