Isagenix® Introduces Kosher-Certified IsaLean® Shake

CHANDLER, Ariz. (January 22, 2010) — Isagenix®, a company specializing in health and wellness products, recently announced it has added a kosher meal-replacement shake to its line of IsaLean® shakes, soups and bars to meet growing demand for kosher products among customers.

The new natural creamy vanilla-flavored shake is certified by KOF-K Kosher Supervision, one of the foremost Kosher certification agencies in the United States having served consumers for nearly 40 years, and will display the KOF-K emblem on its label, an internationally recognized trademark.

“Our new kosher shake represents our company’s dedication to offering more options to customers who prefer kosher products and will present Isagenix associates with new opportunities to share our products within the kosher marketplace,” says Isagenix Executive Vice President Kathy Coover.

According to Lubicom, a New York-based market research firm, sales of kosher foods increased 10 to 15 percent annually over the past eight years and more than 2,000 new products are introduced each year. The kosher food industry earns $12.5 billion annually in the U.S., and there are more than a 100,000 certified-kosher products on store shelves.

IsaLean® products are designed as nutritious, calorie-controlled alternatives to the typical high-fat, poor-nutrition Western-style meals that Americans often eat. The new kosher shake will offer the same nutritional profile as other IsaLean products, which offer balanced amounts of quality protein, “good” carbohydrates and fats, and a full-spectrum of vitamins and minerals.

IsaLean shakes feature IsaPro® complex, a proprietary blend of protein from whey and casein. The complex is sourced from New Zealand pasture-raised dairy cows and has been clinically studied for its support to weight management as well as improving maintenance and growth of lean muscle.

Founded in 2002, Isagenix prides itself in delivering long-term weight-loss results. More than 5.4 million pounds and more than six million inches have been lost by individuals using Isagenix products in the past seven years. Isagenix has helped more than 178 people lose 100 pounds, eight people lose 200 pounds and hundreds of thousands of others lose weight and improve their health and wellness.* The World Leader in Nutritional Cleansing has been featured in multiple news outlets including USA Today, FOX News and ABC News.

The kosher shakes, available only in 14-serving canisters, can be purchased through an Isagenix Independent Associate for a suggested retail price of $39. Call the Isagenix corporate office at (877) 877-8111 to find an Associate near you.

About Isagenix®

Isagenix®, the World Leader in Nutritional Cleansing™, develops and manufactures systems to assist in weight management, long-term wellness and skincare. Isagenix products are distributed through an independent network of Associates in the U.S., Canada, Puerto Rico, Hong Kong, Taiwan, Australia and New Zealand. The company’s vision is to impact world health and free people from physical and financial pain. Isagenix, established in 2002, is a privately owned company with headquarters in Chandler, Arizona. For more information, visit www.Isagenix.com.


*The weight-loss testimonials presented apply only to the individuals depicted, cannot be guaranteed, and should not be considered typical. An unpublished 2008 university study showed a statistically significant weight loss of seven pounds during the first nine days of the Cleansing and Fat Burning System.