Michele C.

Location: Durham, North Carolina
Ranking: 4 Star Golden Circle, 2 Star Executive
As Of: June 2011
Date Started Business: January 2005
Average Annual Income: $225,821

Residual Income Gives Mother Freedom in the Midst of Tragedy


Ever since she could recall, Michele craved only one thing — freedom. Uninterested in working in corporate America, she took a job working from home for the Catholic diocese in Raleigh. Though she didn’t make a lot of money, she did have the freedom to spend time with her two young children. Still, between her salary and her husband’s income as a social worker, the family was living paycheck to paycheck. Feeling “stuck,” Michele sought an extra stream of income by trying her hand at network marketing.

She thought she’d found the right fit selling vitamins until she attended a meeting with other entrepreneurs and caught sight of a woman who looked “peaceful, clear, certain and just radiant.” That woman was Susan, a top income earner with Isagenix®. Just looking at Susan, she knew that Isagenix was the real deal and decided to look into Isagenix further by meeting with the company’s top income earner Jimmy and his team member and daughter Kathy. 

The pair shared how they were passionate about working together as a family and that even the company’s Co-Founder Kathy Coover had a goal to help other moms succeed. It didn't take long for Michele to try the products, get in the best shape of her life and join the company after seeing how Isagenix was transforming lives. 

Determined to create financial freedom for her family, Michele jumped into her business full force, making call after call sharing Isagenix with everyone she knew and joining networking groups to meet other professionals and build a stronger business. She knew that some from the church and social work would be “suspicious of prosperity,” so she needed another pool of interested people to draw from. She learned how to balance her “mom” time with her kids and her business by making most of her calls during naptime and after her husband got home from work each evening. Four months later, she reached her first goal: to hire a nanny to take care of the laundry and housework so she’d have more time to invest in her business. She considered it a “short-term sacrifice for long-term liberty.” 

She even began scheduling her vacations around Isagenix events like Isagenix University and Senior Vice President and Chief Training Officer David Wood’s Personal Development Courses to learn more and soon, she was building a business that was giving her family freedom to travel and have an amazing adventure together. Even her kids fell in love with the products, enjoying the IsaLean® Shakes and Bars and Want More Energy?®.

Before she knew it, she had tripled what she made with her church income** and her husband moved to working part-time. However, just as Michele felt like everything was finally coming together, tragedy struck. Her husband suddenly passed away leaving her family devastated. It was in her time of grieving that her Isagenix family stepped in and offered support.

“I was just in shock,” says Michele, who’s now a 4 Star Golden Circle. “But the day he died, my voicemail filled up with calls from top earners and team members from throughout the country saying if I needed anything, I could call them. We have such an amazing culture here.”

For five months, Michele shifted her drive and focus from her business to helping herself and her three children heal and cope with the loss of her husband. All along, she continued to receive compensation checks from her Isagenix business and still earned enough to take care of the mortgage on her new house, all living expenses, a nanny to help with housework and homeschooling her children, and the cost of other extracurricular activities for her kids including Chinese, piano, voice and fencing lessons. The family even plans to vacation in Disneyland and Europe this summer.

“The reality of most people’s financial situation is that it’s like a house of cards. If someone loses a job, they’re going to lose their house,” shares Michele. “I was totally out of prospecting and business mode and yet I was still getting paid every week. That’s the power of residual income.”

While the family is still in the process of healing and rebuilding their new life without their dad, Michele believes that she wouldn’t have dealt with the situation as well had she not grown as a person with the personal development courses and having the support from other Associates. 

“I’ve been able to notice and manage my emotional state better now and that’s been an incredible gift,” explains Michele. “It’s translated into how I parent and helped me become a more positive person, focusing on the solutions rather than the problems.”

She hopes that her next step in achieving ultimate freedom is earning an even higher paycheck of $200,000 so she can have private tutors for her children, save for college and create other residual income investments so they can travel the world together building their Isagenix business. While she attended Duke University’s Divinity School, she now considers Isagenix her new “ministry” and is grateful for her team for stepping into their own leadership and other Associates like Susan who’ve come alongside her during her journey to health and wealth freedom.

“When I first met Susan, she kept asking me ‘if not this, then what?’” says the 4-Star Golden Circle, who was inspired by Susan’s goal to help moms create six-figure incomes. “I know that this is it and I’m working toward mastering it.”
The individuals pictured are actual Isagenix Associates and not paid models.

*The weight-loss testimonials presented apply only to the individuals depicted, cannot be guaranteed, and should not be considered typical. A 2008 university study showed a statistically significant weight loss of 7 pounds (3.2 kg) during the first nine days of the Cleansing and Fat Burning System.

**Earning levels for Isagenix® Associates should not be construed as representative of fixed or typical incomes earned with an Isagenix business, nor are they intended to represent that other Associates will eventually achieve the same level of income. Income level achievements are dependent upon individual business skills, personal ambition, timing, commitment, activity and demographic factors.

Michele's Tips For Success:

  • Prioritize income-generating activity. Prospecting and working with people is income-generating. When I was in my car on a road trip, I was on the phone. Look for windows of opportunity in your schedule.
  • Balance your family life. Time your prospecting calls for when you can give your total presence and focus. Treat it like a professional job.
  • Be coachable. We have amazing resources to give us every skill we need in this business.
  • Realize it’s okay to mess up. You have to have the guts and intestinal fortitude to be bad enough, long enough to get good at this.
  • Put on a suit. By dressing in a nice suit, it’ll help you step into the fact that you are the CEO of your own business. People will notice.
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