Our Leadership

Success and Experience at the Helm

Founder John Anderson and Co-Founders, Jim and Kathy Coover, were all retired when they were inspired to establish Isagenix––a company that could transform the health, wealth and happiness of people in search of a better quality of life. 

Isagenix has experienced explosive growth since its founding, because our leaders bring a unique combination of nutritional and direct-marketing experience and success to the company.

John Anderson

Master Formulator of Nutritional Supplements

John has worked as a private-label supplement manufacturer and formulator for more than 600 companies, creating more than 2,300 nutritional and weight-loss products. 


His products are internationally recognized and respected as groundbreaking and incredibly effective. For Isagenix, John took the art of formulation to the highest level, creating revolutionary formulas that work. 

“At Isagenix, we want the highest quality products for our Associates.” John Anderson, Founder and Formulator

Jim, Kathy and Erik Coover

Direct Marketing Innovators

“Our vision is to impact world health and free people from physical and financial pain, and in the process create the largest health and wellness company in the world.”

In 2002, Jim and Kathy Coover started Isagenix with a vision to impact world health and free people from physical and financial pain: and in the process create the largest health-and-wellness company in the world. In 2010, Erik Coover joined Isagenix and plays an important role in the fulfillment of that vision.

Jim Coover, Co-Founder and President of Isagenix, has more than 30 years’ experience in building and guiding successful companies that have helped shape the health and wellness industry. He led one of the fastest growing and most popular weight-loss companies in history, serving more than seven million customers and exceeding over $1 billion in sales.

Jim’s experience and leadership has been instrumental in building a world class marketing team and infrastructure to support Isagenix and its nearly $2 billion in cumulative sales.

Kathy Coover, Co-Founder and Executive Vice President, is a nationally recognized and respected field leader and trainer in the Network Marketing industry. Since 1992, Kathy has become a top money-earner in three separate companies, generating millions in income. Her training and support systems have helped to create many Isagenix millionaires* and helped tens of thousands of entrepreneurs achieve new levels of financial freedom. 

Kathy is responsible for developing the most dynamic training system in the industry. An expert at training people to learn and duplicate proven selling techniques, Kathy has coached hundreds of thousands of Associates, who are responsible for driving Isagenix sales up an astonishing 1300% in just five years. 

Erik Coover is the Vice President of Global Field Development. With a B.A. in Business Communication, Erik brings the skills necessary to contribute to the tremendous growth and success Isagenix continues to achieve. Erik leads the global START movement by urging all 18- to 35-year-olds to START their lives by realizing their full potential.