Our Leadership

Success and Experience at the Helm

Founder John Anderson and Co-Founders, Jim and Kathy Coover, were all retired when they were inspired to establish Isagenix––a company that could transform the health, wealth, and happiness of people in search of a better quality of life. 

Isagenix has experienced explosive growth since its founding, because our leaders bring a unique combination of nutritional and direct marketing experience and success to the company.

John Anderson

Master Formulator of Nutritional Supplements

John has worked as a private-label supplement manufacturer and formulator for more than 600 companies, creating more than 2,300 nutritional and weight-loss products. 

His products are internationally recognized and respected as groundbreaking and incredibly effective. For Isagenix, John took the art of formulation to the highest level, creating revolutionary formulas that work. 

“At Isagenix, we want the highest quality products for our Associates.” John Anderson, Founder and Formulator

Jim, Kathy and Erik Coover

Direct Marketing Innovators

“Our vision is to impact world health and free people from physical and financial pain, and in the process create the largest health and wellness company in the world.”

In 2002, Jim and Kathy Coover started Isagenix with a vision to impact world health and free people from physical and financial pain: and in the process create the largest health-and-wellness company in the world. In 2010, Erik Coover joined Isagenix and plays an important role in the fulfillment of that vision.

Jim Coover
Co-Founder and Chief Executive Officer
With more than 35 years’ experience, Jim Coover is widely considered a pioneer in the weight-loss and nutrition industry. He successfully led numerous network marketing companies throughout his career, serving more than 7 million customers and exceeding $1 billion in sales. In 2001, Jim and his wife, expert network marketer Kathy, left retirement to link arms with John Anderson to co-found Isagenix in pursuit of a vision to impact world health and free people from physical and financial pain. At Isagenix, Jim has been instrumental in creating the architecture of one of the most generous, simple, and effective compensation plans in the industry.
Kathy Coover
Co-Founder & Executive Vice President

In 1990, Kathy Coover left her career as a dental hygienist in search of a way to spend more time with her family and contribute to others on a greater scale. Kathy went on to become a top earner in three separate network marketing companies, generating millions in income and helping tens of thousands of entrepreneurs achieve success. 
Remaining focused on her aspirations to positively impact the lives of others, Kathy joined her husband, Jim, and together they co-founded Isagenix. They set out to build a network marketing company that would be different than all the rest, founded on integrity, passion, and collaboration.
Kathy is a nationally recognized and respected leader who has translated her personal successes into training and support systems that have helped create physical and financial freedom for countless Isagenix Associates.
Erik Coover 
Sr. Vice President of Global Field Development
Erik Coover is the force behind the worldwide movement to unite the next generation of leaders as he continues to build a legacy company. Steadfast in his passion to “bring out the best” in people, he is dedicated to challenging the status quo by leading others to discover healthy lifestyle solutions and an opportunity to build a brighter future for themselves and for the world in which they live. 
Today, Erik leads with experience having built his own six-figure income as an Isagenix Associate, during his education at Arizona State University. After graduating with a Bachelor of Arts degree in Business Communications, Erik joined the Isagenix World Headquarters in Chandler, Arizona to support the entire field of Associates.